When you look for something online, how do you find it? If you’re like most people, your answer will be “Google”. Over the last decade, Google has come to dominate the internet landscape when it comes to people searching for just about anything. An average Google search returns millions of results, yet most people never go past the first page. Search Engine Optimization, or SEO, involves putting you on that first page so that people who are “searching” for your product or service will find you. In order to do this you need to have “good references” from other websites like business directories, article databases, and social networks.

Example: Penny Auctions Canada

Penny Auctions Canada approached me to increase the volume and quality of their website traffic. Through online identity management, article creation and publication, and social media space construction, I was able to increase their traffic from search engines by over 200% in two months. Using banners and text ads is like buying advertising space in a newspaper, it continually costs you money and offers a moderately low return on your investment. On the other hand, effective SEO is like having someone else write an article about your business and publish it on the front page of the newspaper. Penny Auctions Canada stopped their Facebook ads at the same time they hired me; I was able to completely replace the lost traffic by employing intelligent SEO. I think the graph speaks for itself.

SEO initiated on August 1st. Numbers omitted to protect client confidentiality.