Example: The Language Lab – Online Writing Courses
Sandra was one of my first clients. She approached me because she wanted to learn about social media and enhancing her online presence, so we started by building her LinkedIn profile. From there, I created a blog and helped her design content and a schedule to fill it, redesigned her website to include more content, and began some basic search engine optimization for her online writing courses. I built a newsletter and implemented a campaign management system, and got her started with a Facebook page. After laying the groundwork for future growth, I trained a new employee to use all the systems I had set up. Despite budget constraints, we were able to develop a low cost plan to build the foundation for long-term growth.
